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 Jennifer Ko Craft

Jennifer Ko Craft



Ms. Craft, an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell®, is a shareholder in and the chairman of the firm’s Intellectual Property and Entertainment & Sports Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and appeals before the Copyright Office and enforces clients’ intellectual property rights on the Internet.

In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property, entertainment, and sports fields, including endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers, option and purchase agreements for motion pictures and television shows, production and collaboration agreements for live stage shows and licensing and merchandising agreements.

Representative Matters Include:

  • Launch of New Product Lines — Assisted client with launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policies for websites, sweepstakes and contest rules, branding of new product lines domestically and internationally, reviewing marketing materials to ensure proper use of their intellectual property, and enforcing the clients’ intellectual property rights against others. 
  • Securing, Enforcing and Licensing IP — Assisting various companies, including, casino, nightclub, restaurant and bar owners and operators, and real estate developers and management companies in clearing title for property names, securing the rights associated with the names, licensing their intellectual property to others, and enforcing their rights against unauthorized users. 
  • Licensing Entertainment Rights — Assisting production companies and artists in the licensing and distribution of their rights in live and recorded musical and dance performances, television shows, and sporting and entertainment events by drafting production agreements, talent agreements, and rights of publicity and location releases, securing rights to perform music and other recordings at events, and registering the trademarks and copyrights embodied in the performances, shows and events. 
  • Endorsement and Sponsorship Agreements — Assisting talent and entertainment and sport companies with licensing their publicity rights and intellectual property to others for merchandising, endorsement and sponsorship purposes and offering private label products and services.
  • Clearing Title for Creative Works — Assisting authors and other artists in clearing title for books and other creative works. 
  • Registration of Trademarks in Foreign Jurisdictions — Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia, Belize and elsewhere.

Representative Clients Include:
Kardashian and Jenner family, Sylvester Stallone, Ultimate Fighting Championship, Shaquille O’Neal, Shane Victorino, Alex Rodriguez, Amar’e Stoudemire, Lamar Odom, Matt Barnes, Kyrie Irving, Gold & Silver Pawn Shop, Xyience, and others


  • Nationally Ranked for Most Trademark Filings — Ranked three years in a row (2006, 2007 and 2008) for the most trademark filings with the United States Patent and Trademark Office. She was ranked in:     
    Q3 of 2006: 1st in Nevada and 3rd in the nation
    Q1 of 2007: 1st in Nevada and 21st in the nation
    Q4 of 2007: 1st in Nevada and 1st in the nation
    Q1 of 2008: 1st in Nevada and 23rd in the nation
  • Contributed to Top 40 in Nation Ranking — Contributed to the firm ranking in the top 40 in the nation in 2007 and top 30 in 2008 and 2009 for the most trademark filings.
  • Recognized by Best Lawyers of America — Listed in 2013 - 2015 for Trademark Law, Las Vegas.
  • Nevada Business Magazine as a Legal Elite — Selected by her peers as one of the top attorneys in Nevada. Ms. Craft is among only 1% of Nevada attorneys to be named as such in 2010 - 2014.
  • Vegas INC: Top Lawyer — Recognized in Vegas INC as a Top Lawyer.
  • Mountain States Super Lawyers — Selected as a Super Lawyer in 2014 and named 'Rising Star' in 2008 - 2011 by Super Lawyers magazine. Selections were also based on peer reviews and only a select few of Nevada attorneys are named each year.
  • In Business Las Vegas — Named by In Business Las Vegas as one of the top "40 Under 40" business leaders in Southern Nevada in 2010. Criteria for being selected included community service, entrepreneurial spirit and impact on their respective industries. The honorees were selected from various industries, not exclusive of just the legal field.
  • "Star Lawyer" in Nevada by Benchmark — Selected in 2009 as 1 of only 6 "Star Lawyers" in Nevada by Benchmark. Selections were based on consistent positive feedback and recommendations by both clients and peers.
  • AV/Preeminent Attorney® as rated by Martindale-Hubbell®


  • American Bar Association’s Intellectual Property and Entertainment Sections, Member
  • State Bar of Nevada’s Technology and Intellectual Property Section, Member
  • Clark County Bar Association, Member
  • American Intellectual Property Law Association (AIPLA), Member
  • International Trademark Association (INTA), Member
  • Grand Slam For Children hosted by The Andre Agassi Charitable Foundation, Volunteer


Representative Cases

Ms. Craft has successfully represented:

  • Andre Agassi in a trademark infringement action against Target over the use of the AGASSI name on footwear.
  • Stefanie Graf in a cybersquatting and trademark infringement matter regarding a third party’s registration of her name in a domain name address
  • Shaquille O’Neal in in a trademark infringement against a third party over the use of the SHAQTUS mark and character.
  • Manzen dba Xyience in a trademark infringement action against Pom Wonderful over the use of the XENERGY BLU POM name on energy drinks.

Ms. Craft has also handled trademark, copyright and internet matters for:

  • The entire Kardashian and Jenner Family
  • Sylvester Stallone
  • Ultimate Fighting Championship
  • Shaquille O’Neal
  • Shane Victorino
  • Alex Rodriguez
  • Amar’e Stoudemire
  • Lamar Odom
  • Matt Barnes
  • Kyrie Irving
  • Gold & Silver Pawn Shop
  • Xyience

In addition to the clients referenced above, Ms. Craft has negotiated and drafted various agreements and provided general counsel and intellectual property counsel services to the following types of clients:

  • Hotel and Casinos – both privately owned and publicly traded
  • Entertainment Production Companies
  • Apparel Companies
  • Cosmetic Companies
  • Broadcasting Companies
  • Magazines and Newspapers
  • Nightclubs & Restaurants
  • Real Estate Developers

In the News

Jennifer Ko Craft Discusses Piracy Concerns with Live Streaming Video Apps

Jennifer Ko Craft speaks to 8 News NOW regarding the battle brewing as new application vendors enter the market, allowing anyone with a smart phone to live stream events.

Read More »Posted on: May 08th, 2015   |  Posted In: GS In the News   |   Source: 8 News NOW 

Top Lawyers Named by Desert Companion

The Desert Companion published the 2014 Top Lawyers List in their October edition. The list is based on law firms rankings by AVVO.

Read More »Posted on: Oct 27th, 2014   |  Posted In: GS In the News   |   Source: Desert Companion 

On The Move: Gordon Silver's Listed in Best Lawyers

Twelve attorneys at Gordon Silver were noted in Vegas INC's On the Move as being recently selected as “Best Lawyers” in the 2015 Best Lawyers in America®. Attorneys were selected in various practice areas based on high peer reviews.

In addition, Gregory E. Garman and Jeffrey A. Silver were also selected as “2014-2015 Lawyer of the Year” in the noted category.

Read More »Posted on: Sep 25th, 2014   |  Posted In: GS In the News   |   Source: Vegas INC 

Talk of the Town: Gordon Silver Attorneys Named Nevada Legal Elite

Gordon Silver is delighted to announce that 11 of their attorneys have been recognized in Nevada Business Magazine as Nevada's Legal Elite of 2014. Ten of the firm's attorneys have been acknowledged as Southern Nevada's Top Attorneys, as well as three attorneys recognized on
the Best Up and Coming Attorneys list.  On top of the many individual accomplishments throughout the firm, Gordon Silver has also received the honor of being recognized as one of Nevada's Top 12 Firms.

Read More »Posted on: Sep 24th, 2014   |  Posted In: GS In the News   |   Source: Attorney at Law, Las Vegas Edition 

Sixteen Gordon Silver Attorneys Named as 2015 Best Lawyers®

Sixteen attorneys at Gordon Silver were recently selected as “Best Lawyers” in the 2015 Best Lawyers in America®. Attorneys were selected in various practice areas based on high peer reviews.

Read More »Posted on: Aug 19th, 2014   |  Posted In: Press Releases   |   Source:  

Fifteen Gordon Silver Attorneys Featured In The 2014 Nevada Legal Elite

Gordon Silver is delighted to announce that fifteen of our attorneys have been recognized in Nevada Business Magazine as Nevada’s Legal Elite of 2014. 

Read More »Posted on: Jun 18th, 2014   |  Posted In: Press Releases   |   Source:  

Thirty Gordon Silver Lawyers Selected As Super Lawyers® For 2014 Mountain States Super Lawyers®

Gordon Silver is pleased to announce that 19 of our lawyers have been selected for inclusion in the 2014 edition of Mountain States Super Lawyers®. In addition, 11 of our lawyers have been selected as Rising Stars.

Read More »Posted on: Apr 11th, 2014   |  Posted In: Press Releases   |   Source:  

Gordon Silver Part of Power Women Roundtable

In March 2014, Gordon Silver had the priviledge of hosting a power women roundtable. Moderated by Connie Brennan, publisher and CEO of Nevada Business Magazine, the roundtable brought together power women leaders to discuss topics most relevant in today's market including: mentoring for other women, work-life balance and what the future looks like for women in the corporate world.

Read More »Posted on: Apr 01st, 2014   |  Posted In: GS In the News   |   Source: Nevada Business Magazine 

Trademark Laws: Nevada

A Q&A guide to Nevada laws protecting trade­marks. This Q&A addresses state laws governing trademark registration, infringement, dilution, counterfeiting, unfair competition and deceptive trade practices.  By Jennifer Ko Craft and Elias P. George

Read More »Posted on: Feb 28th, 2014   |  Posted In: Publications   |   Source: Practical Law, by Thomson Reuters 

Right of Publicity Laws: Nevada

A Q&A guide to Nevada right of publicity laws. This Q&A addresses the types of persons and aspects of identity protected by the right of publicity, remedies for violations of the right, defenses to right of publicity claims, personal jurisdiction and choice of law considerations, and transfer and licensing of the right in the state of Nevada.  By Jennifer Ko Craft

Read More »Posted on: Feb 27th, 2014   |  Posted In: Publications   |   Source: Practical Law, by Thomson Reuters 

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 Jennifer Ko Craft

Bar Admissions

  • Nevada, 2002


  • J.D., University of Arizona, James E. Rogers College of Law, 2001
  • M.B.A., University of Arizona, Graduate School of Management, 2001
  • B.A., English Literature, University of California, Irvine, 1997
  • Comparative Literature Program, Yonsel University, 1995

Court Admissions

  • U.S. District Court, Nevada